Are you the Splurge or Bargain??

In today's hot market of pets and animals it seems like many new petpreneurs are coming along for the furry ride. So if you're just starting out or you've just launched have you asked yourself this question yet? Let's break down both with reasons and responses.

-->Are you the Bargain? If you're looking to sell more quantity of yourself or your products than this might be the route for you. If what you're selling is something that can be consumed quickly and will need to be bought over and over again, you might be the Bargain. If your products or services do not have a high initial cost, you might be the Bargain.

The Bargain could launch fairly quickly as well. If you're pet parents need what you offer and the price is a 'Bargain' than you could be reaping profits within weeks. Another positive to being the Bargain. The downside of the Bargain, you don't want to come off as looking cheap. Still push the benies, and what your product brings to them, and then point out your Bargain price.

Not to mention you could give away your Bargain to gain exposure as well, and everyone always loves something that is free. This way you're not out much by giving your goodies away. Word of caution with giveaways: Always have a means for your petparents to 'take you up on your offer'. Be it a business card attached, or simply your website address on a string. Give them easy access to you.

-->Are you the Splurge? If you're considering being a splurge or you already are, you had better have a great list of features to back up the pricey

cost. Be sure to emphasize what your service or products will do for them. Will it save time, money in the long run, or give a better overall standard of life for their pets? Make sure you point out every possible feature. Anyone purchasing anything that needs thought to decide wants to know that what they're buying will be worth it say 2 months from now. Will yours be? Think of how the features will keep on givin' so to speak.

Be sure what you have to offer is truly worth the price. Are you eco conscious, are your fabrics luxurious or at least feel that way. Is everything handmade, do you personally provide the service or do equally qualified consultants. Is there a status that comes with your products or services? Believe it or not this matters with Splurge buys.

A way to get your Splurge products and services out there is to carefully select pet parents to give away to. But in doing this you have to go a little bit further in the return. While you don't have to ask them to buy anything, you should ask for some type of return. Blog post, high-profile mentions, sharing with a group, or some type of network share from them. You can't go willy nilly with a Splurge product because it's just too costly. Be smart and make sure you get something in return for your gifting.

So with these quick points you should be able to define where you are, make the most of it, and finally get the customers, clients you deserve. And if you're somewhere in between a Bargain and a Splurge there's room for you too. Just define and go for it.

Got questions or need some feedback? Ask it's what I do!

Do you have the bounce?

So if you're a petpreneur or you're thinking of launching a business designed around your passion of animals or your pet, there are some traits that you may or may not be aware that you need.

One trait that I've personally learned along my entrepreneurial journey is the ability to bounce. There have been days, spats, weeks where I look at my journey and wonder what in sam's garden am I doing here? Where am I going and on what train will I get there?

But then I remember that I have goals, dreams and people looking up to me (read my two boys:) and I was meant to do this and do it well. So I take the situation with a grain of salt, sometimes a minor tantrum and I Bounce back!

Because while you're launching, starting and running any business you're gonna find that some days everything will not go as planned, and unexpected 'uh oh's' are gonna happen.

The question is do you have the Bounce to get back to business the next day, or next week? Will you be able to bounce back when it feels like your business is taking over your life?

Will you have the bounce to keep going when you don't have enough customers yet?

Well if you're gonna run a business, or start a business you better make sure you have the bounce! Because it's a bumpy ride my friends...but so very worth it! :)

Spreading Your Word...

You know that getting the word out about you, your business or service is really important right? But what if you could take a unique approach to doing so while getting an organic endorsement at the same time? What am I talking about you ask?

Well an easy way to put it Swap Marketing. You may have done it already or are doing it and may not even know it.

The idea is pretty simple and doesn't cost you much at all but the benies can be huge.

**First: Go Searching for complimentary business models. -->Example: if you're a dog walker maybe a pet sitter is a good compliment. Or if you offer pet massage than a good compliment would be aromatherapy specialist.

**Second: Ask if you can swap marketing materials like postcards or brochures and distribute them to each others customers and clients.

If you ship goodies to your customers you can then throw in some of your Swap Marketers postcards, and organically promote your new co-op partner. Your customers get introduced to new goodies and you're spreading the love. At the same time your postcards are being shipped, displayed and put into potential new customers and clients! yay!

It's a win-win for all involved. Just think if you did this for 4 or 5 complimenting companies your customer base could grow and so could your co-op'ing friends!

You can get started on this right away and be seeing results asap!

Got questions...ask it's why I'm here and it's what I do!

Goodies for your Sweetie!

Ever so often I like to take the time and showcase some good finds that I come across during my daily web travels. I know as pet parents we're always looking for that little something special to show our furry lovelies that we love and care about them and what better way than with some extra special goodies.

I love love love finding goodness to share with my readers and visitors, it's like I get to go virtual window shopping and scavenger hunting except the goodies are fabulous. (don't forget if you have a unique, fabulous, organic or just plain kool-aid goody you want to share with our readers shoot me an email barkbusiness at yahoo dot com, I'd love to feature you!)

-->Skeledog Tee's
I love it when a tee can express a love for your pup without being obnoxious. Enter Skeledog tees. They've got lots of breeds to choose from and they're so totally original. All the pet parents will be oogling your Skeledog Tee.

$25

















-->Botique of Paws

I love it when I find something that is handmade and just pretty! Enter Boutique of Paws completely handmade sweaters for your little cupcake.

$45

















-->Wrigley's Rewards

Have you been hunting down some certified organic doggie treats to try? Why not give Wrigley's Rewards a try. Full of healthy beneficial goodness Wrigley's take great measures to make sure their treats are good for your dog, which everyone feel just that much better

$5.99















-->Perfectly Pampered Pets

And finally, what if you could build your own perfect gift basket? Cool right? Bring in Perfectly Pampered Pets. They have some of the cutest basket ideas here. You can pick and choose what your lovely will like.

$ depends on your selection.