Showing posts with label dog business. Show all posts
Showing posts with label dog business. Show all posts

Thursday, April 16, 2009

Viable Pet Market | Offering Something of Value


So you're excited, geeked even about this new idea for your pet niche business, one that will allow you to enjoy your 'Freedom Venture' and do so while enjoying something you're truly passionate about.


When you're at that point of 'thinking and deciding' on the direction to take your bright pet-inspired idea there are a few first points you need to keep in mind. And not many 'pros' will fill you in on this one, but it's quite important and needs to be properly addressed, here goes.


1) Your 'Freedom-Venture' is what you newly created lifestyle would look like if your new business was a well-oiled machine, fulfilling, successful and most importantly profitable. Would you simply create another 'job' that you do all by yourself, essentially not really living a true entrepreneur lifestyle.


Or would your business have a clear and predicatable path that it chugs along, that repeatedly makes you money while you still have plenty of 'Freedom-Venture' time? My guess is that you're gonna want this one. Well you have to think about this in the very beginning, sort of like goals but more of how it will all look once you're there.


Not just a bullet point of a goal scribbled on a notepad, but what would a typical morning look like, a week, a month?


2) Now that you have that cleared and well-defined you need to ensure that your market is strong and large enough to support this lifestyle you've mapped out for yourself. If you want to be able to say visit Anatayla, Greece next week, your market needs to be able to sustain those jaunts. But if you just want to be able to pay for your pets extra-curricular activites than your market doesn't have to be that large.


But this is an important factor to consider because you really want your market to sustain your goals, and you really need to make sure what you're offering is something that they find valuable and worth opening up their purses and wallets to.


There's no doubt about it, if you offer something that is useful and your market finds value in it, you'll find that selling won't feel like selling but more like offering or sharing. On the flip side of that is that you'll get paid for that...Sa-weet!


---->Don't Chase Your Tail Action Point: Hop on Google.com and just plug in keywords you would use if you were looking for your product or service. For instance if you're selling athletic gear for dogs and their parents, you may want to look for dog parents who jog, or dog parents who train with their dogs, you get the idea. If there is lots of blogs, companies and just stuff out there on the topic you could be onto a viable market. Next is to find out that 'pain spot' for them, are the leashes or leads insufficient, or is stopping for 'the business' a hassle. Find the market, understand the pain and then hone in!


Want my .02? I'd love to give it, I like doing that! :) email me*


Monday, March 16, 2009

Another Pet Business Niche Idea For You



You already know that a niche is a specific targeted market that is under-served and is a potential gold mine for the right entrepreneur but in the pet business your niche can really catapult you into the stratosphere.
When picking or choosing your niche one of the things you'll start to think of first is 'what niche should I choose?' And rightly that's a good place to start. Here are some pretty good pet business niche ideas that you can start and run from home for$1000 or less.

1) Pet clothing/accessories -- You've seen this one before I bet, dogs cats and even ferrets decked out in the cutest tees, jackets, boots and hats. And it's big business. If you are someone who likes fashion, or clothing you may hit the jackpot here. There are wholesale suppliers that you can source and find great deals to stock your web store. The key here is to get specific and make sure there are pet parents looking for what you're gonna supply. For instance if you do pet tees, check around to see who all offers tees and how you can stand out from them. Maybe you can do pet sparkle tees, or tees that match a tee the parent can wear too. Or maybe you can do leashes and leads that are posh and upscale with Swarovski crystals or that are fashioned more like belts the parents wear.


2) Pet Hygiene -- Pet hygiene is something that not many pet business niche's concentrate solely on, what this means for you the aspiring pet startup is that if you can become a pro at pet hygiene you can offer these services for a premium and then grow in your own right. Yes you're right most vets do offer this as a service but you can bet that they'd rather concentrate on the higher priced services and this is a plus for you, because you can find vet's that want to get away from that and partner with them to get leads and referrals.


3) Pet Taxi -- So you own a big gass guzzling suv and you're wondering how can I cash-in on this pet niche thing? Well how 'bout offering your suv as a pet taxi service? You could offer 'rides' to the vet, or pickup services from appointments like the groomer or from the spa. You know today people are busier than ever and if you can offer a service that gives them more time in a day you're in business. You'll need to check out your local laws for this one and insurance details to make it legit, but after that all you have to do and look and find. As a pet owner you probably already know where pet parents hang out. Make some flyers and cards to that they know how to find you and what you can offer.

----> Don't Chase Your Tail Action Point: Here's what you can do TODAY to get started. Visit some pet boutiques in your area, see if they specialize in a particular item, if they do see if you can specialize in something that maybe they don't do so much in. Get online and checkout some suppliers and what their requirments are to get an account set up with them. Many times all you need is to sign-up with them to get an account. Sometimes you'll need a tax ID number and this is easy to get too.

Remember you have to get out there and claim your lifestyle and freedom it will not be neatly placed in your lap! Go Claim It Today*