Tuesday, July 28, 2009

Brochures, Postcards & Business Cards...You Got Em?

It's an obvious question really, but sometimes in the frenzy of starting your new pet business, getting anxious to launch, putting together your budget, spreading the word little things like marketing materials may fall by the wayside.

Although you may be budget bootstrapping you can still find creative and innovative ways to keep you fresh in your pet parents minds. I'll share some good resources and ideas that you can use or add to.

-->1. Prints Made Easy.com - A fabulous website that I use often to print business cards and postcards. They have reasonable pricing and you can get your order sooner or later depending on your budget. If you can wait a couple of weeks shipping is on the cheap, if you need it sooner you may need to reconsider.

-->2. UPrinting.com - Yet another printing alternative that I use to prints larger volume marketing materials. Pricing here is darn good for when you're ready to order in the thousands. I like these guys because turnaround is especially quick and when I want something I usually want it yesterday so these guys really deliver.

-->3. Print Your Own - Yes there are still ways that you can print your own handouts and still be professional. It really depends on your design of what you're handing out. Personally I like to dabble with Adobe Photoshop and make all of my materials myself. This saves me in paying someone else to try to get my design vision right, only to have to make costly revisions along the way. There is time involved but in the end for me it was always worth it. Make sure to get cardstock paper and not just regular printing paper. This type of paper usually comes in many different colors and is measured in 'lbs'.

For instance a good cardstock is 115lb, it's heavy and feels sturdy in your hands. I've never really been a fan of printing your own business cards, simply because I have yet to see any that truly look or feel professional. If you can pull it off, than by all means go for it, and send me a copy I'd like to witness it. Business cards are so affordable now that if you can have them printed, I suggest you give it a try.

Or you might even try printing your own postcards on cardstock then taking them to a FedEx/Kinko type place and letting them cut them for you. Since cutting is where we run into postcards that look like...well like we cut them. You don't want that as your marketing message.

Having ready, professional marketing materials is not just a great way to spread the word about your awesome pet business, it's a way to keep potential and loyal pet parents informed about you and what you can offer them.

Now what are you waiting for, get to printing!


  1. If you're looking for an eco-friendly option check out www.greenprinteronline.com - great quality and pretty quick service too. They also deliver right to your door!

  2. Sweet thanks for that useful bit of info Eco-Pup! :)