Thursday, June 25, 2009

Who Knew Color DOES matter...

Now you may be wondering color for what? Well I'm talking in terms of Your color scheme for your business. You know the colors that will define your business, your image, your perception to your pet parents and what will help them to remember you better.

So what color scheme are you using? What colors have you chosen to represent your pet business? You didn't just choose random colors off of a color wheel did you? Ok let's just break it down a bit and see why colors could mean more than you might think.

It's been said that IBM has such great early success because of the soothing yet comanding color of the 'blue' that has now become know as IBM blue. Could this really be true? Well let's look a few quick examples and you tell me what's your first impression about these make-believe companies.

EXAMPLE A: Solei Pet Spoiling - This company provides high end pet sitting, spa'ing, and spoiling when you cannot. You hear about this company while eavesdropping on some chatty pet parents at the dog park. You think 'hmm maybe Spudd would enjoy something like this when I have to put in extra hours at work. You get a visual in your head of their website and are excited to see what they offer and their pricing. You go and Google or Bing them and are greeted with a pleasant and soothing website that is adorned with simple yet elegant backgrounds. The color scheme is a muted eggplant, with grey and white and you immediately feel ( fill in the blank)

EXAMPLE B: Dawgsome - Similar in services you find out about them at your recent trip to the vet. You once again go home and Bing or Google them, when you're greeted with a ultraviolet color scheme of lime green, magenta, and royal blue. You're finding it hard to navigate, not to mention it makes you eyes pant from over exertion! It's enough to make you totally forget why you sought them out and then proceed to click the little red box with the white 'x' in it! Gone, never to be visited again.

So briefly you can sort of understand why colors do matter. When you start on your petpreneur adventures there are so many details you have to consider that could make just the difference you're looking for. When you pick your colors, seek out a color wheel. Study which colors compliment each other and play around with them. Play with the for real too. If you can get paint sample strips in those colors look at them in front of you. Do they make you feel warm and fuzzy or antsy and anxious.

Now how do you want your pet parents to feel when they see your marketing materials, your website and your promotional handouts? Of course you want them to feel at ease, comfortable and warm/fuzzy. The exceptions are (they're always are) if you're in business to make your customers feel antsy, anxious or jitty than by all means choose colors that envoke those urgency and fun feelings, but still choose wisely.

Try this little exercise: Browse around the net a bit and pay close attention to color schemes. Notice what colors companies are using, it doesn't even have to be pet related. See how the good ones make use of color and make a note of that. If they're doing it right see 'what' they're doing right.

Choosing your colors is actually a fun aspect of your business that you should enjoy. I take that time to kind of go out there a bit and seek colors I wouldn't have thought of and see how they work, you never know what you may find.

And remember it never hurts to get opinions...don't live by 'em, but you know grain of salt 'em.


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