Monday, March 1, 2010

Are you the Splurge or Bargain??

In today's hot market of pets and animals it seems like many new petpreneurs are coming along for the furry ride. So if you're just starting out or you've just launched have you asked yourself this question yet? Let's break down both with reasons and responses.

-->Are you the Bargain? If you're looking to sell more quantity of yourself or your products than this might be the route for you. If what you're selling is something that can be consumed quickly and will need to be bought over and over again, you might be the Bargain. If your products or services do not have a high initial cost, you might be the Bargain.

The Bargain could launch fairly quickly as well. If you're pet parents need what you offer and the price is a 'Bargain' than you could be reaping profits within weeks. Another positive to being the Bargain. The downside of the Bargain, you don't want to come off as looking cheap. Still push the benies, and what your product brings to them, and then point out your Bargain price.

Not to mention you could give away your Bargain to gain exposure as well, and everyone always loves something that is free. This way you're not out much by giving your goodies away. Word of caution with giveaways: Always have a means for your petparents to 'take you up on your offer'. Be it a business card attached, or simply your website address on a string. Give them easy access to you.

cost. Be sure to emphasize what your service or products will do for them. Will it save time, money in the long run, or give a better overall standard of life for their pets? Make sure you point out every possible feature. Anyone purchasing anything that needs thought to decide wants to know that what they're buying will be worth it say 2 months from now. Will yours be? Think of how the features will keep on givin' so to speak.

Be sure what you have to offer is truly worth the price. Are you eco conscious, are your fabrics luxurious or at least feel that way. Is everything handmade, do you personally provide the service or do equally qualified consultants. Is there a status that comes with your products or services? Believe it or not this matters with Splurge buys.

A way to get your Splurge products and services out there is to carefully select pet parents to give away to. But in doing this you have to go a little bit further in the return. While you don't have to ask them to buy anything, you should ask for some type of return. Blog post, high-profile mentions, sharing with a group, or some type of network share from them. You can't go willy nilly with a Splurge product because it's just too costly. Be smart and make sure you get something in return for your gifting.

So with these quick points you should be able to define where you are, make the most of it, and finally get the customers, clients you deserve. And if you're somewhere in between a Bargain and a Splurge there's room for you too. Just define and go for it.

Got questions or need some feedback? Ask it's what I do!

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